|

100 Years of musical service and smarter musicians due to the efforts of NAMM . . .

The National Association of Music Merchants (NAMM) provides a variety of benefits to it's membership including educational training, books, products, and videos and programs to increase the public's awareness of the benefits of music education and training. NAMM also provides group discount rates for Visa/Mastercard, along with workers' compensation insurance, small business insurance, medical insurance, etc. NAMM is also a good source of information if you're looking for a special product or brand; they can help you find it.

Best of all, while at the Summer Trade Show at Nashville, NAMM staffers were the first company or organization to volunteer to us the insight that their operation is totally run on Macs! We suspected this when first we saw the motto "Making music makes you smarter!"

The NAMM trade shows are one of the most visible member benefits offered by the trade association. During the January, 1999 trade show in Los Angeles, there were nearly 60,000 registered attendees and over 1,200 exhibitors.

The NAMM International Music Market shows are not open to the public, but the member manufacturers showcase their latest instruments, products and equipment and retail music dealers see it all to buy in volume for their stores. The revenue generated from the trade shows helps support the benefits NAMM provides to the industry.

In addition, NAMM takes a very active role in supporting public education for music and the arts. They have funded some very worthwhile outside projects and programs.

American Music Conference, a national nonprofit educational association founded in 1947, is based in Carlsbad, Calif. According to the NAMM press info, AMC is "the only organization dedicated to promoting music, music making and music education to the general public." AMC currently supports a variety of programs highlighting music's benefits for Americans of all ages. Among these are: the Music Makes You Smarter research from the University of California at Irvine on the relationship between music training and mental development in young children; VH1 Save the Music education campaign; the advocacy efforts of the National Coalition for Music Education; the New Horizons Band, a groundbreaking program for beginning musicians age 50-plus at the Eastman School of Music in Rochester, NY. AMC also conducts national consumer research and surveys to document trends and measure public opinion.

For more information on The AMC, contact Pat Page, Executive Director of the American Music Conference via EMAIL at info@amc-music.com, or PatP@namm.com or via phone at (800) 767-6266, ext. 111.

NAMM celebrates its 100th birthday in the year 2001. To celebrate this occasion, NAMM Board of Directors voted to create a museum in honor of the music products industry.

The Museum of Making Music is partially funded by NAMM and is located in the association's corporate headquarters in Carlsbad, CA. The museum occupies 6,500 sq. ft. exhibit space and another 2,500 sq. ft. of library and archive space.

The museum's goals and objectives are to preserve, exhibit and promote the history of the music products industry; develop a research library and industry archives; develop pilot education programs for children. The museum and its programs are free to all NAMM members. Initial exhibits cover one hundred years of industry history, beginning in 1890 an ending with Area 6, a contemporary model store. Its changing environment features the latest music products and display techniques. It brings visitors into the present and beyond.

Five major exhibit areas depict the history of the music products industry. Popular music, walk-through environments, photographs, major innovations related to the industry, over 450 vintage instruments and other displays engage and delight visitors as they take a trip through time.


|


© 1999, MacRocks - All Rights Reserved "Rock Different!" and the MR logo are trademarks of Function 7 Productions and may not be used in any form without written permission. All other Trademarks and Servicemarks contained within these pages are property of their respective holders.